Welcome to Rekra.
Why “Rekra”?
The word is derived from the Latin root of “recro” with meanings such as “to create again, to make/happen again, to revive”. What was “recrecion” in the Middle English has become “recreation” in today’s use. The word is generally used as the group of activities with the purpose of refreshment by means of pastime, agreeable exercise, or the like as well as the general concept of pastime, diversion, exercise, or other resource affording relaxation and enjoyment. As much as the combination of pastime and entertainment embedded in the general usage of the word in the West fit to some degree with our understanding of bringing one’s spirit up with re-creation, the latter meanings such as “to create anew, to make anew, etc.” fit better with our purpose of being. That is simply because our goal is to bring new services and products to life again to be able to help people revive themselves.
Everything is on a continuum of revival every moment.
In fact, everything, including our bodies and each one of our cells, goes through a process of revival and recreation each instant. The medicine has found many proofs thereof, depicting strong scientific evidences as to the rebirth and renewal of each cell in living things. This process is on a continuum and when it stops, the organism stops living. Note that you are not entirely “you” of 24 hours ago; all the cells in your body have been revived and renewed, your old cells have been changed. With your experience of 24 hours, you have added something anew to the existing total “structure” that is your body and your cells have taken this information in. Of course, as a firm, we may fail to achieve this goal as fast as nature does, but why not try to research, understand and bring anew; all for the aim of discovering and/or creating new ideals and values.
Purpose
Our purpose is simple to grasp but maybe difficult to elaborate. Let us try: There is a concept in the Eastern philosophies. This concept appears as “fitrat” or “reincarnation” or in many other forms of concepts. Without delving too deeply into the amalgamated concepts, we may simplify our understanding as:
A meaningful synthesis of recreation and revival coming from both the Eastern and the Western perspectives of the world.
Goal
Simply, our goal: to keep up with new developments in the world and thus; discover new products, services or need thereof, prepare them in such a way to tender the end user. We are aiming to achieve our goal by either establishing the supply chain management or by the more apt and idealistic goal of creation proprietary technology and manufacturing by developing and improving upon our core competencies.
Values
Our values in line with our purpose and goal, which we could describe as those concepts most important for us and therefore, strive to reach, are:
1. CREATIVITY -- Innovation, flexibility, ability to think out of the box, discipline, hard work
2. RESPECTFUL – Respect to humanity, society, time and environment
3. TRUSTWORTHINESS – Honesty, integrity, reliability, competence
4. EMPATHIC – Customer and employee satisfaction
5. AFFINITY TO CHANGE – Teamwork, continuous self-development and improvement
6. CONTINUITY – Continuous improvement, continuous learning, continuous value-creation
1. CREATIVITY -- Innovation, flexibility, ability to think out of the box, discipline, hard work
2. RESPECTFUL – Respect to humanity, society, time and environment
3. TRUSTWORTHINESS – Honesty, integrity, reliability, competence
4. EMPATHIC – Customer and employee satisfaction
5. AFFINITY TO CHANGE – Teamwork, continuous self-development and improvement
6. CONTINUITY – Continuous improvement, continuous learning, continuous value-creation
